These interactive digital activities center on the characters Anna and Elsa from Disney’s “Frozen,” allowing users to select and customize their attire, hairstyles, and accessories. The objective typically involves applying fashion principles to create aesthetically pleasing and themed outfits for the characters, often within the context of specific scenarios or events.
The popularity of these activities stems from their engagement with established intellectual property, fostering creativity and self-expression in players, especially younger audiences. From a historical perspective, they represent a continuation of the paper doll concept, translated into the digital realm, and benefiting from the broad appeal of the “Frozen” franchise and its emphasis on sisterhood and empowerment.