The phrase refers to a specific Halloween decoration: an animatronic figure depicting the Headless Horseman character, sold at Home Depot retail stores. This product combines the classic spooky folklore figure with modern animatronic technology, making it a popular seasonal item.
Such seasonal decorations offer benefits to both the retailer and consumers. For Home Depot, these items drive increased foot traffic and sales during the Halloween season. For consumers, they provide a convenient and visually engaging way to enhance their Halloween displays, contributing to the overall festive atmosphere and neighborhood engagement. The Headless Horseman character specifically draws on a well-established cultural narrative, resonating with a broad audience familiar with the story of Sleepy Hollow.