The phrase identifies a category of mobile games characterized by simple mechanics, high difficulty, and often, a retro aesthetic. These titles typically involve guiding an object through a series of obstacles, requiring precise timing and quick reflexes. For instance, a player might tap the screen to make a bird flap its wings, navigating between vertically oriented pipes.
The significance of this category lies in its demonstration of how engaging gameplay does not necessarily require complex graphics or intricate narratives. The challenging nature of these games fosters a strong sense of accomplishment upon successful completion, driving player engagement and retention. The unexpected popularity of the original example highlighted the potential for independent developers to achieve widespread success through simple, addictive game designs.
