The availability of diverse holiday representations at retail outlets reflects a broader societal shift toward inclusivity. For example, ornamental figures depicting Santa Claus in a variety of ethnicities, including African American, can be found at major home improvement stores.
Offering diverse holiday decor benefits retailers by broadening their customer base and fostering a sense of belonging among shoppers. This inclusivity acknowledges the multicultural fabric of society and provides options for individuals seeking representations that resonate with their own backgrounds and experiences. Historically, holiday decorations often lacked diversity, and the current trend marks a significant step toward more equitable representation in consumer goods.