Items of clothing and accessories branded with the Clemson University logo and colors, specifically orange and purple, are frequently worn by supporters attending athletic events. This merchandise signifies allegiance and is a visual representation of school spirit at gatherings such as football games.
Wearing officially licensed garments allows fans to publicly demonstrate their connection to the university and its athletic programs. The tradition of displaying team colors has a long history, strengthening community bonds and creating a unified atmosphere. Furthermore, purchases of authorized merchandise often generate revenue that benefits university programs.