The act of consuming alcoholic beverages during the viewing of a competitive match of American football, often adhering to pre-determined rules or guidelines, is a common social activity. This practice typically involves specific triggers during the broadcast, such as penalties, touchdowns, or noteworthy player actions, that prompt participants to take a drink. As an example, a rule might dictate that a sip is taken every time the quarterback is sacked.
This form of entertainment is rooted in the social traditions surrounding sporting events and provides a structured method for engagement and camaraderie. Its popularity stems from the added layer of interaction it brings to the viewing experience, potentially heightening excitement and encouraging shared participation amongst spectators. Historically, the connection between alcohol consumption and sports viewing dates back decades, evolving with the increasing popularity of televised games and the social gatherings they inspire.