The concept involves the consumption of alcoholic or non-alcoholic beverages during viewings of the cult classic film, The Rocky Horror Picture Show, according to pre-determined triggers. These triggers are typically events occurring on screen, such as specific character appearances, lines of dialogue, musical cues, or actions performed by the audience.
Participation adds an interactive element to the viewing experience, fostering a sense of community among attendees. Its popularity stems from the film’s already participatory nature, blending performance, audience interaction, and humorous themes. Such viewing traditions have become integral to the film’s enduring appeal since its initial release and subsequent midnight screenings.
