This phrase references a scenario where a specific offering or promotion at The Home Depot is priced to align competitively with a similar product or service found at Menards. The number “11” likely indicates a specific product code, item identifier, or potentially, a percentage discount being matched between the two retailers. For example, The Home Depot might adjust the price of an item with code “11” to match the price offered by Menards on an equivalent product.
The practice of price matching is a significant element in retail strategy, designed to attract customers and maintain market share in competitive environments. By mirroring a competitor’s pricing, businesses can signal a commitment to providing value and deter shoppers from choosing alternatives solely based on cost. Historically, such strategies have evolved as retailers seek to gain a competitive advantage, building customer loyalty and driving sales volume within their respective markets.