The phrase describes activities that combine watching films with the consumption of alcoholic beverages, typically involving established rules dictating when a participant must drink based on on-screen events or dialogue. An instance includes requiring players to take a drink every time a specific character says a particular word or performs a recurring action in the film.
The practice provides an alternative method of engaging with cinematic content, fostering social interaction and enhancing the viewing experience through increased audience participation. Historically, variations have existed informally for decades, evolving alongside the increasing availability of films on home video and streaming services.