The phrase identifies a collection of trading cards commemorating the Men’s Basketball tournament at the 2024 Olympic Games, produced under the Topps NOW program. These cards are created to capture and celebrate significant moments and performances as they happen during the event. An example would be a card featuring the game-winning shot from a specific player, released shortly after the game.
The value of these cards resides in their ability to document historical athletic achievements in real time and become treasured collectibles for enthusiasts. The Topps NOW approach provides collectors with a tangible connection to the Games. Historically, Olympic trading cards have enjoyed sustained popularity, with certain issues becoming highly sought after depending on player prominence and scarcity.