This phrase represents the experiential connection customers and employees have with a major home improvement retailer. It signifies more than just shopping; it encompasses a lifestyle centered around home improvement, DIY projects, and the sense of community associated with the brand.
Adopting this lifestyle offers numerous benefits. For customers, it fosters a sense of accomplishment through home projects and provides access to resources and expertise. For employees, it instills a sense of pride and belonging within a large and recognized organization. Historically, the company has cultivated this image through extensive community involvement and a focus on customer service, creating a strong brand identity centered around improving homes and lives.