This activity involves personnel representing a major home improvement retailer who conduct sales operations away from the physical store location. These representatives engage with potential clients directly, often at their homes or business sites, to promote products and services offered by the retailer, such as installation services, bulk material orders, or custom projects. An example includes a representative visiting a construction site to secure a bulk lumber order or meeting with a homeowner to discuss a kitchen remodeling project, facilitated by the home improvement retailer.
This sales model offers benefits to both the retailer and the customer. The retailer expands its market reach beyond walk-in traffic, capturing sales opportunities that might otherwise be missed. For customers, this approach provides personalized service, convenience, and expert consultation in their own environment. Historically, this type of direct engagement was often limited to specialized contractors. However, retailers have adopted it to enhance customer service and increase sales volume, especially in areas like project-based installations and large-scale purchases.
