The phrase refers to the act of bypassing superficial activities or unnecessary distractions when engaging with the city. It suggests a focus on direct, meaningful experiences and transactions, whether in business, personal relationships, or civic engagement within Albuquerque. For example, instead of protracted negotiations, a business might seek swift, equitable agreements; or, instead of surface-level interactions, individuals might cultivate genuine community connections.
This approach prioritizes efficiency, authenticity, and genuine connection. Historically, cities sometimes develop reputations for bureaucratic red tape or social posturing. An ethos that promotes a direct approach can foster a more productive and welcoming environment, improving the ease of doing business, strengthening community bonds, and encouraging civic participation. This can contribute to a more transparent and efficient local economy and a more engaged citizenry.
