The phrase refers to a specific type of video content: instructional or demonstration videos concerning cosmetic products specifically lipstick that are filmed or staged in a home improvement retail environment. A hypothetical example might involve using various shades of lipstick to color-code paint swatches at a Home Depot store, showcasing a creative application of a beauty product outside its typical usage.
The potential value of such content lies in its novelty and virality. Combining the seemingly disparate realms of cosmetics and home improvement creates a visual juxtaposition that can attract attention online. Historically, unconventional uses of everyday items have frequently generated online interest, leading to increased brand awareness and engagement for those involved.