Artwork promoting early interactive entertainment titles, created primarily for retail display and enthusiast consumption, falls under the category of collectible printed ephemera. These promotional materials, often featuring vibrant graphics and iconic characters, served to generate excitement and drive sales in a nascent industry. Examples include large format prints advertising titles such as Pac-Man, Donkey Kong, and early home console releases.
Such artifacts provide valuable insight into the marketing strategies and design aesthetics of the formative years of the video game industry. Preserving these tangible items not only safeguards a piece of cultural history but also offers researchers and collectors a window into the evolution of visual communication and consumer culture during this period. The scarcity and nostalgic appeal contribute to their value as collectibles.